This project was born from the need to get some structure into our brainstorms at work, so we wrote a book about it. Bomb the Brief is basically a step-by-step guide to dividing up your concepting time, what to do with it, and the best way to get the most out of the process. It doesn't take itself too seriously, and I wanted to reflect this in the design. It's a creative book for creative people and it was nice to have the freedom to express this on each spread.
